Your health plan is already paying for diet-driven disease.
Diabetes, obesity and hypertension sit near the top of nearly every employer's claim spend. They are also the conditions a Registered Dietitian is trained to move. What we recommend depends entirely on how your plan is funded, so that is where we start.
- Most 1:1 care bills through your existing medical benefit, not your wellness budget
- No eligibility files, no integration, no admin for your HR team
- Licensed Registered Dietitians, on-site across metro Atlanta and virtual in 8 states
Most employers start with one question: what is the utilization on the nutrition benefit you already offer? It is usually close to zero.
A fully-insured employer is trying to get more value out of premium already paid. A self-funded employer is the payer, so every avoided claim is money that stays in the company this plan year. Same program, two very different business cases.
The same program. Two completely different business cases.
Most wellness vendors send every employer the same deck. How your plan is funded decides who keeps the savings and how quickly you see them, so it decides what we recommend and how we price it.
You are already paying for a benefit almost nobody uses.
You pay a fixed premium to a carrier, and the carrier pays the claims.
Your premium already includes nutrition coverage. Utilization is typically near zero. The opportunity here is activation, not new spend.
- Most visits are already covered. We verify each employee's benefits in writing before they book, so they know their cost up front and actually follow through.
- Your premium is pooled, and we will tell you that. Under 50 employees, ACA rating rules let a carrier price you only on age, family size, location and tobacco. Your own claims cannot lower your premium. Over 50, experience rating starts to matter. We would rather say so than sell you savings the rating rules make impossible.
- Little to no budget required to start. Education and easy access drive usage of coverage you have already bought.
- Add-on programming where you want it. Lunch-and-learns, workshops and culinary events can be contracted separately.
Every claim you avoid is your money, this plan year.
You fund a claims account and buy stop-loss coverage. You are the payer, not the carrier.
There is no carrier between you and the bill. Below your stop-loss attachment point you pay 100% of every claim, and chronic cardiometabolic care lives entirely in that layer.
- You write the plan document. Add a nutrition benefit, waive cost-share, or cover more visits without asking a carrier's permission.
- Your GLP-1 spend is leaking. Roughly two-thirds of patients stop within a year, and about two-thirds of the weight returns after stopping. Nutrition care protects an investment you are already making.
- Prevention is already required at $0. Three USPSTF Grade B recommendations sit inside a Registered Dietitian's scope: obesity counseling, diet counseling for cardiovascular risk, and diabetes screening.
- You can pilot without carrier approval. Run 12 months, measure it in your own population, and report real numbers to leadership.
No platform fee. No integration. Nothing lands on HR.
The reason most wellness programs quietly fail is not the clinical work. It is that somebody on your team has to own them. This one does not work that way.
A platform fee on the clinical core
Individual counseling bills through your employees' medical benefit at contracted rates. You are not paying a separate per-employee access fee on top, which is the single largest line most vendors charge you for.
Eligibility files or integrations
No data feed to stand up, no SSO, no security review to schedule, no launch project competing with open enrollment. There is nothing to connect to your systems.
Any of the administration
Benefit verification, scheduling, reminders, billing and coverage questions are all ours. Your team never has to answer "is this covered, and what will it cost me?"
A contract you have to defend
Start with a single session, or a 12-month pilot with metrics agreed up front. No multi-year term, and no renewal you have to justify on numbers a vendor picked.
Four ways we show up, mixed to fit your population.
Most employers start with one and add others once utilization proves out. Everything is delivered by a licensed Registered Dietitian, on-site at your offices or virtually.
1:1 nutrition counseling
Individual sessions with a Registered Dietitian, on-site or virtual. This is where clinical outcomes actually happen, and for most employees it runs through their existing medical benefit rather than your wellness budget.
Presentations and webinars
Lunch-and-learns and virtual sessions built for your workforce rather than pulled off a shelf. Practical, non-judgmental, and free of the diet culture that makes employees tune out.
Interactive and culinary experiences
Cooking demonstrations, grocery store tours, and pantry makeovers. These are the sessions people actually attend and talk about afterward, which is what makes the clinical programming visible inside your company.
Targeted condition programs
Multi-week programming aimed at a specific cost driver in your population rather than general wellness. Structured, measured, and designed around a defined cohort of employees.
You already know who is at risk. The problem is what happens next.
Most employers are not short on data. Between your carrier's biometric program, an annual health fair, or a wellness vendor, you probably already have a list of people with an elevated A1c, BMI or blood pressure. That list is exactly where most programs stop.
- An employee screens. Their A1c comes back at 6.1.
- They are counted as "at risk" in an aggregate report you receive at renewal.
- They are told to follow up with a provider.
Nobody books the appointment. Nobody checks whether their plan covers it or what it will cost. Nobody follows up. At next year's screening their A1c is 6.4, and it is counted again.
- The same employee screens, or refers themselves. You send us the flags, or we take self-referrals. Either works.
- We verify their nutrition benefit in writing before they book, so they know their exact cost up front. This is the step where most people drop out, and it is the step we own.
- A Registered Dietitian sees them and treats them. Not a referral. An appointment, with a clinician who can address a diagnosed condition.
- They come back on a clinical cadence, weekly at first, then spaced out. Behavior change does not happen in one session and we do not pretend it does.
- You get aggregate change, not another list of who is at risk.
Where a wellness vendor refers out, we treat.
Most wellness programs screen your population, identify who is at risk, and then refer them somewhere else for actual care. We are the somewhere else. These four are our packaged programs. Everything else, from hypertension to gut health, is handled through individual counseling, which covers the full range of diet-related conditions and bills through your employees' medical benefit.
Prediabetes and elevated blood sugar
Structured, multi-week nutrition programming for the employees whose numbers are drifting but who do not yet carry a diagnosis. This is the group where intervention changes the trajectory, and the group most benefit designs never reach.
Protecting the investment you are already making
Nutrition care alongside the prescribing physician: protein adequacy, muscle preservation, managing side effects, and building the eating patterns that determine whether the weight stays off after the medication stops.
Clinical weight care, not a diet program
Individualized medical nutrition therapy for employees carrying cardiometabolic risk. Non-restrictive, behavior-change driven, and delivered by a Registered Dietitian rather than a coach working from a manual.
Medical nutrition therapy for a diagnosed condition
Clinical nutrition care for employees already living with diabetes. This is the highest-cost group in almost every employer population, and it is the group a wellness program can identify but cannot treat.
You do not have to take our word for it.
The case for using a Registered Dietitian is not something we assembled for a sales page. It is the formal, current position of the American Diabetes Association, carrying their highest evidence grade.
"Provide individualized medical nutrition therapy by referring people with prediabetes or diabetes to a registered dietitian nutritionist, preferably one who has comprehensive experience in diabetes care."
"Consider referral to a registered dietitian nutritionist."
The same document grades protein intake counseling and muscle-strengthening activity during weight management at Grade A. Those are precisely the two things that decide whether weight lost on a GLP-1 comes back as fat instead of muscle.
You will be shown ROI multiples by other vendors. We are not going to show you one. The best-designed studies do not support them. A randomized-trial-derived analysis of the Medicare nutrition benefit found a difference in total spending of negative $133, with a confidence interval running from negative $1,946 to positive $1,681. That is a null result, and two large randomized trials of workplace wellness programs reached the same conclusion on medical spending.
What is established is clinical, and it is what we sell: better glycemic control, and a Grade A recommendation from the field's governing body to use a dietitian to get there. If measurable savings show up in your population, you will see them in your own claims data rather than in a slide we made.
Screening tells you who has a problem. It does not treat one.
Because our dietitians are licensed and credentialed with major carriers, the clinical care is billed through your medical plan at contracted rates, not added as a separate per-employee fee on top. You pay for care that is actually delivered, never for headcount.
The only thing you pay us directly for is the group sessions you choose to book. Those are priced below.
Published pricing, because you should not have to call to find out.
Most of what we do is billed through your employees' medical benefit at contracted rates, not charged to you as a separate per-employee fee. What you actually budget for us directly is group programming, and those prices are below.
1:1 nutrition counseling
Individual sessions with a Registered Dietitian, on-site or virtual. We verify each employee's benefits in writing before their first visit, so they know their cost up front. We bill their plan directly.
No platform fee and no per-employee-per-month charge for individual counseling. Employees who are not covered can self-pay at our standard published rates.
- Live, interactive webinar
- Topic selected from our library
- Participant handouts included
- Recording available for internal use
- In person at your offices, metro Atlanta
- Content customized to your workforce
- Participant handouts included
- Q&A and follow-up resources
- Travel included within metro Atlanta
- Everything in the on-site session
- Pre and post participant surveys
- Written findings summary for your team
- Recommendations for what to run next
10% off three or more sessions booked together. Most employers run one per quarter.
Cooking demonstrations, grocery store tours and pantry makeovers are quoted per event, since cost depends on venue, group size and food.
Scoped after the benefit review. Much of the clinical delivery is billable to the medical benefit, so the quoted portion is usually smaller than employers expect.
Most wellness vendors charge you per employee, per year, used or not.
That is the standard model in this category: a per-employee-per-year rate for every person on your plan, an annual management fee on top, and a contract that renews itself. We are built the other way around.
- Per employee, per year. You pay for all of them, whether four people engage or four hundred.
- An annual management fee on top of the per-employee rate.
- Delivered by health coaches. Credentials vary, and a coach cannot treat a diagnosed condition.
- None of it bills to insurance, because coaches are not licensed providers. Every dollar is new spend.
- One-year term that auto-renews unless you remember to cancel.
- No per-employee charge. Ever. There is no PEPM or PEPY line in our agreement.
- No management fee.
- Delivered by licensed Registered Dietitians who can treat a diagnosed condition.
- The 1:1 clinical care bills through the medical benefit at contracted rates, so there is no separate per-employee fee for it.
- You pay only for the group sessions you actually book. No term, no auto-renewal.
We are comfortable telling you to ask us the same two questions. The answers are yes, and yes.
You have probably been pitched a wellness app before.
Here is what is actually different about working with a clinical dietetics practice instead of a platform.
Licensed clinicians, not coaches
Every session is delivered by a Registered Dietitian. "Nutritionist" is an unregulated title in most states, and most wellness platforms staff coaches rather than licensed clinicians who can treat a diagnosed condition.
Much of it is already covered
We are credentialed with major carriers, so individual counseling often runs through your existing medical benefit instead of a new per-employee-per-month line item. We show you which parts before you fund anything.
We handle the insurance work
Benefit verification, scheduling, billing and coordination are ours, not your HR team's. Employees get their expected cost in writing before the first visit, which is the single biggest reason people book and keep coming.
Actually on-site, actually local
In person across metro Atlanta and virtual in 8 states. Your people see the same small team of dietitians every time rather than whoever is next in a national queue.
Medical nutrition therapy, not content
We treat diagnosed conditions, which is what moves claim spend. General wellness content does not do that, and app engagement commonly falls off sharply after the first few weeks.
Honest about fit
If your workforce is spread across all 50 states, a national digital vendor may genuinely serve you better and we will say so. Our advantage is concentrated populations and employees who need clinical care.
What you are actually choosing between.
Almost every employer we talk to is weighing a clinical dietetics practice against a digital wellness platform. Here is the honest comparison, including the one place a platform genuinely wins.
| RecommendedWebRD | Digital wellness app | What you save | |
|---|---|---|---|
| Who delivers the care | Licensed Registered DietitiansEvery session, every time |
Usually health coaches"Nutritionist" is unregulated in most states |
Nothing spent on coaching that cannot treat the condition you are paying claims on. |
| Can treat a diagnosed condition | YesMedical nutrition therapy |
NoGeneral wellness content |
The claim itself. Treating the condition is what moves spend, not content about it. |
| Billable through the medical benefit | YesCredentialed with major carriers |
RarelyUsually a separate PEPM line item |
The separate per-employee fee. Counseling is billed through the medical plan instead. |
| On-site at your offices | YesAcross metro Atlanta |
No |
The no-show and drop-off cost of care your people have to go find on their own. |
| Who does the insurance work | We doVerification, scheduling and billing |
Not applicable |
Your HR team's hours. Verification, scheduling and billing questions never reach them. |
| Typical engagement | Scheduled clinical visitsBooked, tracked and followed up |
Drops off quicklyApp engagement commonly falls sharply after the first weeks |
The classic wellness write-off: a platform fee paid all year for usage that stopped in week three. |
| Reaches a nationwide workforce | Virtual in 8 statesExpanding, and we will tell you if we cannot reach your people |
YesThis is where a platform genuinely wins |
Nothing here. If we cannot reach your people, we say so instead of billing you anyway. |
Four steps, and the first one costs nothing.
We review the spend with you and your broker
A no-cost look at where diet-sensitive conditions show up, and what your current nutrition benefit is actually being used for.
We design the benefit around your plan
Direct contract, carve-out, on-site hours, or an existing covered benefit we simply activate. Priced per employee per month or per visit.
Your people get Registered Dietitians
On-site and virtual. We handle scheduling, benefit verification, billing and coordination end to end.
You prove it in your own population
A 12-month pilot with metrics agreed up front, so you report real numbers to leadership instead of vendor averages.
The questions benefits teams open with.
Are you HIPAA compliant, and will you sign a BAA?
Yes to both. WebRD is a HIPAA covered entity, not a wellness vendor operating outside the framework. We sign a BAA before any employee or claims data changes hands.
What does this cost?
It depends on how much of it your plan already covers, and we show you that first. Where a fee applies it is quoted per employee per month or per visit. The benefit review itself is free and you keep the analysis either way.
Do you work with our broker?
Yes, and we prefer it. Your broker or benefits consultant knows your plan and your renewal timeline. Loop them in and we will follow their process.
When do we need to decide?
Plan design decisions for a January 1 plan year are typically made from spring through early fall of the prior year. Missing that window usually costs a full year, though activation-only work can start any time.
Brokers and benefits consultants
If you are advising an employer with a diet-driven claims problem, we are easy to bring in. We will run the benefit review with you, present alongside you rather than around you, and stay inside your process with your client.
Start with a no-cost benefit review.
Tell us how your plan is funded and roughly how many employees you cover. We will come back with what your current nutrition benefit covers, where diet-sensitive conditions are showing up, and what we would actually recommend. No obligation, no plan changes required, and you keep the analysis either way.
Or email [email protected].